CASE STUDY

caterpillar marine power uk ltd

Caterpillar Marine Power UK Ltd is an industry-leading provider of marine diesel engines, generator sets, and auxiliary engines. The company manufacturers Cat and MaK branded engines for vessels, tailoring to their exact requirements. They have a global reach having built up a marine customer base across the world, which in turn has led to a solid support network.

Over the years, the company’s position in the market has gone from strength to strength, and now Caterpillar Marine Power UK Ltd is first choice in numerous sectors. Their systems and products are used in various industries, from ferries and cruise ships to government fleets.

The company provides engines of all sizes and strengths, including medium and high-speed systems, depending on the specifications of the vessel.

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the brief

Our team at edirect were approached by Caterpillar Marine Power UK Ltd to provide an eye-catching pitch relating to the company’s brand development. They tasked us to create a bespoke design for a breakout room in their new offices in Dorset, with the final finish being displayed on the walls.

We were informed that the room was to be used as a space for employees and visitors to either hold meetings or spend a few minutes of their busy day relaxing. The company requested that a timeline of their history be showcased around the room.

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scope of project

Brand Development

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bespoke design for a breakout room

the challenge

With a task such as this, it is imperative that the client’s vision is realised. From our meeting with Caterpillar, we learned that the design needed to feel welcoming yet could also act as a reminder of the company’s growth.

The company already has a well-known brand, so it was essential that their image was not lost in our design. However, we also wanted to create something different to demonstrate the company’s ability to develop.

For the project to work, our team at edirect had the challenge of showcasing Caterpillar’s milestones in a manner that would attract attention while simultaneously not detracting from the purpose of the breakroom.

It was finding that balance which was the most challenging aspect of this task. Our team were well aware of the obstacles when creating this bespoke design, and in our pitch we explained in detail how the walls would display the message Caterpillar wanted to evoke.

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the solution

In order to meet the brief given to us, we came up with a truly unique design that blew the client away during the pitch. Caterpillar were so impressed with edirect’s implementation of their vision that they commissioned us to create the timeline for their Dorset office.

We ensured that the historic timeline not only told a story, but it also maintained Caterpillar Marine Power UK’s brand throughout. That was an incredibly important aspect of the project as the aim was to create a design that individuals in the room would remember, imprinting the company’s brand in their minds.

Our finished designs were given the seal of approval from the company and we ensured that they were displayed on the walls in time for the launch of the new building. The work from our dedicated team at edirect was praised by visitors to the launch, which was attended by the local MP, MEP and a group of other VIP guests.

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Contact Us

Here at edirect, we are always open to working with clients who require bespoke designs to develop their brand. If you need a fresh pair of creative eyes, then we can help. Our team can enhance, revive, or rebrand depending on your requirements. To find out more about what we can do for you, call us on +966 50 707 3370.

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